Rule Engine — Cabinet Partners

Create a new rule

Rule name

Description (optional)

Schedule (optional)

Cron format. Examples: 0 9 * * * daily at 9am, 0 */4 * * * every 4h, */30 * * * * every 30min.

When this condition is met

over

Triggers when the metric crosses the threshold over the lookback window.

Take this action

⏸

Pause campaign

Immediately pause the underperforming ad set

📈

Scale budget +20%

Increase daily budget on strong performers

🔔

Send alert

Notify via dashboard inbox when triggered

Scope

Apply this rule to all campaigns or target a specific one.

Active rules

5 rules

CPA Guardrail

Pause Summer-UGC-v3 if CPA exceeds $40 for 2 days — the creative is already struggling.

cpa > 40 / 2d → pause 📌 Summer-UGC-v3 0 8 * * * 7 actions taken Last: Aug 19

Cold Creative Killer

Pause any ad set with CTR below 0.8% and over 10 000 impressions — dead creative, stop the bleed.

ctr < 0.8 / 3d → pause 0 9 * * * 42 actions taken Last: Aug 19

Frequency Cap Pause

Pause Influencer-v2 when frequency tops 4 — audience burn shows up in ROAS 2 days later.

ctr < 1 / 2d → pause 📌 Influencer-v2 0 10 * * * 7 actions taken Last: Aug 19

Weekend Budget Cap

Alert when Broad-Static-Aug daily spend exceeds $600 — weekends spike and blow the weekly budget.

daily_spend > 600 / 1d → send alert 📌 Broad-Static-Aug 0 12 * * 6,0

ROAS Scaler

Scale DPA-Catalog-Main budget +20% whenever ROAS exceeds 3 for 1 day.

roas > 3 / 1d → scale budget 📌 DPA-Catalog-Main 0 7 * * * 7 actions taken Last: Aug 19

See what the engine decided overnight →

Every action taken by these rules is logged in the Activity feed — grouped by day, with full metrics snapshots.

View Activity Log

Run history

50 recent runs

Time	Rule	Condition	Trigger value	Action taken	Result
Aug 19, 02:00 AM	Frequency Cap Pause	ctr < 1	0.013	pause	✓ fired
Aug 19, 02:00 AM	Cold Creative Killer	ctr < 0.8	0.014	pause	✓ fired
Aug 19, 02:00 AM	Cold Creative Killer	ctr < 0.8	0.013	pause	✓ fired
Aug 19, 02:00 AM	Cold Creative Killer	ctr < 0.8	0.0421	pause	✓ fired
Aug 19, 02:00 AM	Cold Creative Killer	ctr < 0.8	0.009	pause	✓ fired
Aug 19, 02:00 AM	Cold Creative Killer	ctr < 0.8	0.024	pause	✓ fired
Aug 19, 02:00 AM	Cold Creative Killer	ctr < 0.8	0.008	pause	✓ fired
Aug 19, 02:00 AM	ROAS Scaler	roas > 3	6.2	scale budget	✓ fired
Aug 19, 02:00 AM	CPA Guardrail	cpa > 40	56.8	pause	✓ fired
Aug 18, 02:00 AM	Frequency Cap Pause	ctr < 1	0.013	pause	✓ fired
Aug 18, 02:00 AM	Cold Creative Killer	ctr < 0.8	0.014	pause	✓ fired
Aug 18, 02:00 AM	Cold Creative Killer	ctr < 0.8	0.013	pause	✓ fired
Aug 18, 02:00 AM	Cold Creative Killer	ctr < 0.8	0.0421	pause	✓ fired
Aug 18, 02:00 AM	Cold Creative Killer	ctr < 0.8	0.009	pause	✓ fired
Aug 18, 02:00 AM	Cold Creative Killer	ctr < 0.8	0.024	pause	✓ fired
Aug 18, 02:00 AM	Cold Creative Killer	ctr < 0.8	0.008	pause	✓ fired
Aug 18, 02:00 AM	ROAS Scaler	roas > 3	6.2	scale budget	✓ fired
Aug 18, 02:00 AM	CPA Guardrail	cpa > 40	56.8	pause	✓ fired
Aug 16, 02:00 AM	Frequency Cap Pause	ctr < 1	0.013	pause	✓ fired
Aug 16, 02:00 AM	Cold Creative Killer	ctr < 0.8	0.014	pause	✓ fired
Aug 16, 02:00 AM	Cold Creative Killer	ctr < 0.8	0.013	pause	✓ fired
Aug 16, 02:00 AM	Cold Creative Killer	ctr < 0.8	0.0421	pause	✓ fired
Aug 16, 02:00 AM	Cold Creative Killer	ctr < 0.8	0.009	pause	✓ fired
Aug 16, 02:00 AM	Cold Creative Killer	ctr < 0.8	0.024	pause	✓ fired
Aug 16, 02:00 AM	Cold Creative Killer	ctr < 0.8	0.008	pause	✓ fired
Aug 16, 02:00 AM	ROAS Scaler	roas > 3	6.2	scale budget	✓ fired
Aug 16, 02:00 AM	CPA Guardrail	cpa > 40	56.8	pause	✓ fired
Aug 12, 02:00 AM	Frequency Cap Pause	ctr < 1	0.013	pause	✓ fired
Aug 12, 02:00 AM	Cold Creative Killer	ctr < 0.8	0.014	pause	✓ fired
Aug 12, 02:00 AM	Cold Creative Killer	ctr < 0.8	0.013	pause	✓ fired
Aug 12, 02:00 AM	Cold Creative Killer	ctr < 0.8	0.0421	pause	✓ fired
Aug 12, 02:00 AM	Cold Creative Killer	ctr < 0.8	0.009	pause	✓ fired
Aug 12, 02:00 AM	Cold Creative Killer	ctr < 0.8	0.024	pause	✓ fired
Aug 12, 02:00 AM	Cold Creative Killer	ctr < 0.8	0.008	pause	✓ fired
Aug 12, 02:00 AM	ROAS Scaler	roas > 3	6.2	scale budget	✓ fired
Aug 12, 02:00 AM	CPA Guardrail	cpa > 40	56.8	pause	✓ fired
Aug 11, 02:01 AM	Frequency Cap Pause	ctr < 1	0.013	pause	✓ fired
Aug 11, 02:01 AM	Cold Creative Killer	ctr < 0.8	0.014	pause	✓ fired
Aug 11, 02:01 AM	Cold Creative Killer	ctr < 0.8	0.013	pause	✓ fired
Aug 11, 02:01 AM	Cold Creative Killer	ctr < 0.8	0.0421	pause	✓ fired
Aug 11, 02:01 AM	Cold Creative Killer	ctr < 0.8	0.009	pause	✓ fired
Aug 11, 02:01 AM	Cold Creative Killer	ctr < 0.8	0.024	pause	✓ fired
Aug 11, 02:01 AM	Cold Creative Killer	ctr < 0.8	0.008	pause	✓ fired
Aug 11, 02:01 AM	ROAS Scaler	roas > 3	6.2	scale budget	✓ fired
Aug 11, 02:01 AM	CPA Guardrail	cpa > 40	56.8	pause	✓ fired
Aug 10, 02:01 AM	Frequency Cap Pause	ctr < 1	0.013	pause	✓ fired
Aug 10, 02:01 AM	Cold Creative Killer	ctr < 0.8	0.014	pause	✓ fired
Aug 10, 02:01 AM	Cold Creative Killer	ctr < 0.8	0.013	pause	✓ fired
Aug 10, 02:01 AM	Cold Creative Killer	ctr < 0.8	0.0421	pause	✓ fired
Aug 10, 02:01 AM	Cold Creative Killer	ctr < 0.8	0.009	pause	✓ fired

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