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Cron format. Examples: 0 9 * * * daily at 9am, 0 */4 * * * every 4h, */30 * * * * every 30min.
over
Triggers when the metric crosses the threshold over the lookback window.
Apply this rule to all campaigns or target a specific one.
Active rules
5 rules
Weekend Budget Cap
Alert when Broad-Static-Aug daily spend exceeds $600 — weekends spike and blow the weekly budget.
daily_spend > 600 / 1d → send alert 📌 Broad-Static-Aug 0 12 * * 6,0
ROAS Scaler
Scale DPA-Catalog-Main budget +20% whenever ROAS exceeds 3 for 1 day.
roas > 3 / 1d → scale budget 📌 DPA-Catalog-Main 0 7 * * *
Cold Creative Killer
Pause any ad set with CTR below 0.8% and over 10 000 impressions — dead creative, stop the bleed.
ctr < 0.8 / 3d → pause 0 9 * * *
CPA Guardrail
Pause Summer-UGC-v3 if CPA exceeds $40 for 2 days — the creative is already struggling.
cpa > 40 / 2d → pause 📌 Summer-UGC-v3 0 8 * * *
Frequency Cap Pause
Pause Influencer-v2 when frequency tops 4 — audience burn shows up in ROAS 2 days later.
ctr < 1 / 2d → pause 📌 Influencer-v2 0 10 * * *
See what the engine decided overnight →
Every action taken by these rules is logged in the Activity feed — grouped by day, with full metrics snapshots.
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