Demo mode — decisions shown are simulated overnight runs on sample campaign data.
Decision Log

Last night,
the engine worked.

Every campaign decision made on your behalf while you slept — what fired, why, and what it protected.

Last 7 days
32
decisions made
~$838
saved or protected
9
winners scaled
Jun 5 – May 29, 2026
Next run at 02:00 UTC
Action
Rule
Today 4 decisions
02:14
AM
Paused Summer-UGC-v3 — Lookalike 2% US
CPA $58 vs $22 target over 2 days — burning $41/day above break-even
Pause High-CPA Ad Sets Saved ~$41 today
Metrics snapshot at decision time
$58
CPA
0.41×
ROAS
$284
7d Spend
5
Conversions
0.8%
CTR
Rule fired: Pause High-CPA Ad Sets  ·  Condition: CPA > $30
02:14
AM
Paused Summer-UGC-v3 — Interest: Fitness
CPA $44 vs $22 target — 2× over threshold for 3 consecutive days
Pause High-CPA Ad Sets Saved ~$28 today
Metrics snapshot at decision time
$44
CPA
0.62×
ROAS
$196
7d Spend
4
Conversions
1.1%
CTR
Rule fired: Pause High-CPA Ad Sets  ·  Condition: CPA > $30
02:14
AM
Scaled +20% DPA-Catalog-Main — Past Purchasers
ROAS 6.2× over 7 days — highest return in the account. Room to grow.
Scale Top Performers +$340 projected weekly lift
Metrics snapshot at decision time
$5
CPA
6.20×
ROAS
$67
7d Spend
13
Conversions
4.2%
CTR
Rule fired: Scale Top Performers  ·  Condition: ROAS >= 3.0
02:14
AM
Scaled +20% Retarget-30d — Cart Abandoners
ROAS 5.1× sustained — cart abandoner audience still converting strong
Scale Top Performers +$180 projected weekly lift
Metrics snapshot at decision time
$7
CPA
5.10×
ROAS
$88
7d Spend
13
Conversions
3.1%
CTR
Rule fired: Scale Top Performers  ·  Condition: ROAS >= 3.0
Yesterday 4 decisions
02:14
AM
Paused Influencer-v2 — Interest: Lifestyle
CPA $52 — 2.4× over target. Frequency hit 3.6, creative is exhausted.
Pause High-CPA Ad Sets Saved ~$45 today
Metrics snapshot at decision time
$52
CPA
0.70×
ROAS
$312
7d Spend
6
Conversions
1.3%
CTR
Rule fired: Pause High-CPA Ad Sets  ·  Condition: CPA > $30
02:14
AM
Scaled +20% Retarget-30d — Site Visitors 30d
ROAS 3.8× — retargeting window still converting. Budget headroom available.
Scale Top Performers +$142 projected weekly lift
Metrics snapshot at decision time
$9
CPA
3.80×
ROAS
$142
7d Spend
16
Conversions
2.4%
CTR
Rule fired: Scale Top Performers  ·  Condition: ROAS >= 3.0
02:14
AM
Alert sent Broad-Static-Aug — Broad US 25-54
CPA jumped to $38 — crossed $30 alert threshold. No action taken yet, flagged for review.
Alert: CPA Spike Flagged for review
Metrics snapshot at decision time
$38
CPA
0.90×
ROAS
$389
7d Spend
10
Conversions
0.7%
CTR
Rule fired: Alert: CPA Spike  ·  Condition: CPA > $50
02:14
AM
Capped budget Cold-Video-Q3 — Interest: Shopping
Daily spend hit $127 vs $120 cap. Budget ceiling enforced to protect daily target.
Cap Daily Spend Saved ~$7 today
Metrics snapshot at decision time
$21
CPA
1.80×
ROAS
$445
7d Spend
21
Conversions
1.4%
CTR
Rule fired: Cap Daily Spend  ·  Condition: spend > $120/d
Wed, Jun 3 4 decisions
02:14
AM
Killed creative Summer-UGC-v3 — Lookalike 2% US
Frequency 3.2 — audience seeing ad 3+ times/week with declining CTR (0.8%)
Kill Creatives > Freq 4 Saved ~$40 today
Metrics snapshot at decision time
$58
CPA
0.41×
ROAS
$284
7d Spend
5
Conversions
0.8%
CTR
Rule fired: Kill Creatives > Freq 4  ·  Condition: freq > 4.0
02:14
AM
Scaled +20% DPA-Catalog-Main — Lookalike 1% US
ROAS 2.1× steady for 4 days. Not a star, but reliable. Incremental budget approved.
Scale Top Performers +$87 projected weekly lift
Metrics snapshot at decision time
$18
CPA
2.10×
ROAS
$203
7d Spend
11
Conversions
2%
CTR
Rule fired: Scale Top Performers  ·  Condition: ROAS >= 3.0
02:14
AM
Paused Broad-Static-Aug — Broad US 25-54
CPA degraded to $41 after alert yesterday — no recovery. Paused.
Pause High-CPA Ad Sets Saved ~$56 today
Metrics snapshot at decision time
$41
CPA
0.88×
ROAS
$389
7d Spend
9
Conversions
0.7%
CTR
Rule fired: Pause High-CPA Ad Sets  ·  Condition: CPA > $30
02:14
AM
Alert sent Influencer-v2 — Lookalike 3% US
CPA crept to $29 — approaching $30 threshold. Pre-emptive alert sent.
Alert: CPA Spike Flagged for review
Metrics snapshot at decision time
$29
CPA
1.05×
ROAS
$178
7d Spend
6
Conversions
1.6%
CTR
Rule fired: Alert: CPA Spike  ·  Condition: CPA > $50
Tue, Jun 2 4 decisions
02:14
AM
Paused Broad-Static-Aug — Broad US 18-45
CPA $31 for 3 days in a row — marginal, flagged as consistent underperformer
Pause High-CPA Ad Sets Saved ~$74 today
Metrics snapshot at decision time
$31
CPA
1.20×
ROAS
$521
7d Spend
17
Conversions
0.9%
CTR
Rule fired: Pause High-CPA Ad Sets  ·  Condition: CPA > $30
02:14
AM
Scaled +20% Cold-Video-Q3 — Broad 18-35 US
ROAS 2.3× — top-of-funnel video converting above break-even. Scaling cold.
Scale Top Performers +$112 projected weekly lift
Metrics snapshot at decision time
$16
CPA
2.30×
ROAS
$267
7d Spend
17
Conversions
1.9%
CTR
Rule fired: Scale Top Performers  ·  Condition: ROAS >= 3.0
02:14
AM
Capped budget DPA-Catalog-Main — Past Purchasers
Spend pace tracking $131/day vs $120 cap. Slowed to avoid over-indexing on small audience.
Cap Daily Spend Saved ~$11 today
Metrics snapshot at decision time
$5
CPA
6.20×
ROAS
$67
7d Spend
13
Conversions
4.2%
CTR
Rule fired: Cap Daily Spend  ·  Condition: spend > $120/d
02:14
AM
Killed creative Influencer-v2 — Interest: Lifestyle
Frequency 3.6 and CTR down to 1.3% — audience tired. Rotating creative recommended.
Kill Creatives > Freq 4 Saved ~$45 today
Metrics snapshot at decision time
$52
CPA
0.70×
ROAS
$312
7d Spend
6
Conversions
1.3%
CTR
Rule fired: Kill Creatives > Freq 4  ·  Condition: freq > 4.0
Mon, Jun 1 4 decisions
02:14
AM
Paused Summer-UGC-v3 — Interest: Fitness
CPA $44 — third day above target. Fitness interest showing poor purchase intent.
Pause High-CPA Ad Sets Saved ~$28 today
Metrics snapshot at decision time
$44
CPA
0.62×
ROAS
$196
7d Spend
4
Conversions
1.1%
CTR
Rule fired: Pause High-CPA Ad Sets  ·  Condition: CPA > $30
02:14
AM
Scaled +20% Retarget-30d — Cart Abandoners
ROAS 5.1× — cart abandoner sequence still printing. Second scale event this week.
Scale Top Performers +$160 projected weekly lift
Metrics snapshot at decision time
$7
CPA
5.10×
ROAS
$88
7d Spend
13
Conversions
3.1%
CTR
Rule fired: Scale Top Performers  ·  Condition: ROAS >= 3.0
02:14
AM
Alert sent Cold-Video-Q3 — Interest: Shopping
CPA hit $21 — right at the $22 target. Watching closely before pausing.
Alert: CPA Spike Flagged for review
Metrics snapshot at decision time
$21
CPA
1.80×
ROAS
$445
7d Spend
21
Conversions
1.4%
CTR
Rule fired: Alert: CPA Spike  ·  Condition: CPA > $50
02:14
AM
Capped budget Retarget-30d — Site Visitors 30d
Budget overpacing by 8% vs daily target — small cap applied mid-day.
Cap Daily Spend Saved ~$9 today
Metrics snapshot at decision time
$9
CPA
3.80×
ROAS
$142
7d Spend
16
Conversions
2.4%
CTR
Rule fired: Cap Daily Spend  ·  Condition: spend > $120/d
Sun, May 31 4 decisions
02:14
AM
Paused Influencer-v2 — Lookalike 3% US
CPA broke $30 — alert from day 3 confirmed. Lookalike 3% audience too broad.
Pause High-CPA Ad Sets Saved ~$25 today
Metrics snapshot at decision time
$32
CPA
0.98×
ROAS
$178
7d Spend
6
Conversions
1.5%
CTR
Rule fired: Pause High-CPA Ad Sets  ·  Condition: CPA > $30
02:14
AM
Scaled +20% DPA-Catalog-Main — Past Purchasers
ROAS 6.2× — highest in account, third consecutive day. Maximum budget unlock.
Scale Top Performers +$280 projected weekly lift
Metrics snapshot at decision time
$5
CPA
6.20×
ROAS
$67
7d Spend
13
Conversions
4.2%
CTR
Rule fired: Scale Top Performers  ·  Condition: ROAS >= 3.0
02:14
AM
Killed creative Broad-Static-Aug — Broad US 18-45
Frequency crossed 2.1 on a cold audience — diminishing returns kicking in early.
Kill Creatives > Freq 4 Saved ~$74 today
Metrics snapshot at decision time
$31
CPA
1.20×
ROAS
$521
7d Spend
17
Conversions
0.9%
CTR
Rule fired: Kill Creatives > Freq 4  ·  Condition: freq > 4.0
02:14
AM
Alert sent Broad-Static-Aug — Broad US 18-45
CPA touching $30 threshold — alert sent before pause rule fires next cycle.
Alert: CPA Spike Flagged for review
Metrics snapshot at decision time
$31
CPA
1.20×
ROAS
$521
7d Spend
17
Conversions
0.9%
CTR
Rule fired: Alert: CPA Spike  ·  Condition: CPA > $50
Sat, May 30 4 decisions
02:14
AM
Paused Summer-UGC-v3 — Lookalike 2% US
Initial detection: CPA $55 at first check — same lookalike showing weak purchase signal.
Pause High-CPA Ad Sets Saved ~$38 today
Metrics snapshot at decision time
$55
CPA
0.43×
ROAS
$260
7d Spend
5
Conversions
0.8%
CTR
Rule fired: Pause High-CPA Ad Sets  ·  Condition: CPA > $30
02:14
AM
Scaled +20% Retarget-30d — Site Visitors 30d
ROAS 3.5× on day 1 of monitoring — immediate scale signal from retargeting.
Scale Top Performers +$120 projected weekly lift
Metrics snapshot at decision time
$9
CPA
3.50×
ROAS
$130
7d Spend
14
Conversions
2.3%
CTR
Rule fired: Scale Top Performers  ·  Condition: ROAS >= 3.0
02:14
AM
Capped budget Cold-Video-Q3 — Broad 18-35 US
Daily spend pacing to $135 vs $120 cap — cold video scaling faster than planned.
Cap Daily Spend Saved ~$15 today
Metrics snapshot at decision time
$16
CPA
2.30×
ROAS
$267
7d Spend
17
Conversions
1.9%
CTR
Rule fired: Cap Daily Spend  ·  Condition: spend > $120/d
02:14
AM
Killed creative Retarget-30d — Site Visitors 30d
Frequency 4.1 — retargeting audience oversaturated. Rotating fresh creative.
Kill Creatives > Freq 4 Protected ~$142 weekly spend
Metrics snapshot at decision time
$9
CPA
3.80×
ROAS
$142
7d Spend
16
Conversions
2.4%
CTR
Rule fired: Kill Creatives > Freq 4  ·  Condition: freq > 4.0
Fri, May 29 4 decisions
02:14
AM
Paused Broad-Static-Aug — Broad US 25-54
CPA $36 — first detection. Static creative showing weak engagement on this demographic.
Pause High-CPA Ad Sets Saved ~$56 today
Metrics snapshot at decision time
$36
CPA
0.87×
ROAS
$370
7d Spend
10
Conversions
0.7%
CTR
Rule fired: Pause High-CPA Ad Sets  ·  Condition: CPA > $30
02:14
AM
Scaled +20% DPA-Catalog-Main — Lookalike 1% US
DPA catalog proving out lookalike quality — 2.0× ROAS on day 1, scaling to validate.
Scale Top Performers +$80 projected weekly lift
Metrics snapshot at decision time
$18
CPA
2.00×
ROAS
$190
7d Spend
11
Conversions
2%
CTR
Rule fired: Scale Top Performers  ·  Condition: ROAS >= 3.0
02:14
AM
Alert sent Influencer-v2 — Interest: Lifestyle
CPA $48 — approaching $50 threshold. Influencer content showing diminishing conversion signal.
Alert: CPA Spike Flagged for review
Metrics snapshot at decision time
$48
CPA
0.72×
ROAS
$300
7d Spend
6
Conversions
1.3%
CTR
Rule fired: Alert: CPA Spike  ·  Condition: CPA > $50
02:14
AM
Capped budget Summer-UGC-v3 — Lookalike 2% US
Spend overpacing before CPA rule catches up — cap applied while evaluation runs.
Cap Daily Spend Saved ~$12 today
Metrics snapshot at decision time
$55
CPA
0.43×
ROAS
$260
7d Spend
5
Conversions
0.8%
CTR
Rule fired: Cap Daily Spend  ·  Condition: spend > $120/d